Solution

Sales CRM on WhatsApp Web

Run a lightweight sales pipeline over WhatsApp conversations.

What does Sales CRM mean for a WhatsApp-first business?

Move deals through New, Contacted, Qualified, Proposal, Won without forcing reps into a heavyweight CRM they won't update.. WAExtension makes it operational with kanban & dashboards — all inside WhatsApp Web.

Where most teams struggle

Chats pile up faster than processes. Ownership stays implicit, history disappears when someone logs off, and the manager's question every Monday — "what's the status?" — takes hours to answer manually.

The Sales CRM workflow with WAExtension

  1. Incoming chats enter a defined queue instead of a raw list.
  2. Each gets an owner, a stage and a next-action date.
  3. Context accumulates as tags and notes on the contact record.
  4. Dashboards show what moved, what stalled and what's due today.

Key features powering this solution

Kanban & Dashboards

Kanban with multiple dashboards, each its own set of boards.

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Visual Chatbot Flows

Visual chatbot flows with a simulator and 7 starter templates.

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Keyword-Triggered Message Bot

Keyword-triggered Message Bot for instant replies.

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AI Assistant

AI Assistant using your own OpenAI, Gemini or Anthropic key.

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Canned Responses & Shortcuts

Canned responses via /shortcuts, pinned to a shortcut bar.

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Contact CRM Drawer

A CRM drawer per contact: profile, tags, notes, reminders.

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Related: use cases · industries · message templates · WhatsApp Web CRM.

See Sales CRM in action

Install WAExtension and run your first sales crm workflow today.

Download WAExtension (.zip)