Sample Workflow · Real Estate

Real Estate Lead Management

How a mid-sized property team could replace scattered chats and sticky notes with tagged leads, viewing stages and post-viewing follow-up tasks.

What is this sample workflow?

This illustrative sample workflow shows how Real Estate teams configure WAExtension to organize inbound leads, track pipeline stages, automate follow-up reminders, and log customer notes directly inside WhatsApp Web.

Illustrative sample workflowTeam profile: A five-agent residential brokerage splitting enquiries between a portal feed, Instagram ads and referrals.

The situation

Every lead landed in the same WhatsApp number. Agents tracked deals in memory and a shared spreadsheet that was outdated by lunchtime. Post-viewing follow-ups happened only when someone remembered, and double-handling two buyers on the same listing was routine.

The setup with WAExtension

  1. Defined five pipeline stages mirroring their real process: New enquiry → Contacted → Viewing booked → Offer → Closed.
  2. Tagged every inbound chat with its source (portal, referral, ads) at capture time using distinct click-to-chat greeting links.
  3. Moved viewing notes off personal phones into internal notes attached to each contact record.
  4. Set post-viewing feedback follow-ups for the next morning on every completed visit.
  5. Saved the agency's three most-used replies as message templates so new agents answered like senior ones.

What changed

  • Every open enquiry visible in one place before the Monday stand-up, replacing the status-check marathon.
  • New agents ramp faster because context lives on the contact record instead of one person's head.
  • Source tags make it possible to say which marketing actually produces viewable leads.
  • Follow-up dates turn 'I'll get back to them' into a scheduled, visible task.

This is an illustrative sample workflow showing how a team of this profile would configure WAExtension. It is not a claim about a specific identifiable customer and contains no fabricated metrics or testimonials.

Features used in this workflow

Contact CRM Drawer

A CRM drawer per contact: profile, tags, notes, reminders.

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Kanban & Dashboards

Kanban with multiple dashboards, each its own set of boards.

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Scheduled Sends & Templates

Scheduled sends, templates, message buttons and status posts.

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Canned Responses & Shortcuts

Canned responses via /shortcuts, pinned to a shortcut bar.

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Webhooks & Group Tools

Webhooks, CSV import/export, click-to-chat links, group tools.

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Broadcasts with Pacing

Send Message and Broadcasts with pacing, an hourly cap and reports.

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Try it: Real Estate Lead Follow-Up · First Follow-Up Message

Related: Real Estate industry guide · Real Estate Lead Follow-Up use case · Ad Lead Follow-Up use case

Copy this workflow for your team

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Download WAExtension (.zip)